Why Cash is Not King in Fundraising

Results from 1 million nonprofit tax returns

About this session

Is your fundraising overlooking one of the most promising strategies for revenue growth? Professor Russell James is Director of Graduate Studies in Charitable Planning at Texas Tech University. His research tracks the fundraising growth of hundreds of thousands of nonprofit organizations over six years to identify what predicts current and long-term fundraising growth. A key predictor is whether the nonprofit effectively pursues gifts of assets (e.g., stocks, bonds, real estate) rather than gifts of cash. This presentation reviews these comprehensive results, investigates the psychological and practical aspects of why gifts of assets are so critical for high-growth fundraising, and discusses strategies for effectively pursuing these important gifts. Don’t miss this opportunity to broaden your fundraising horizons.

Russell James, J.D., Ph.D., CFP®, chaired professor in the Department of Personal Financial Planning at Texas Tech University


Friday, June 11, 2021
12:00 PM CT
Live Webinar
Russell James

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Presented By Russell James

Russell James

Russell James, J.D., Ph.D., CFP® is a chaired professor in the Department of Personal Financial Planning at Texas Tech University where he directs the on-campus and online graduate programs in Charitable Financial Planning (planned giving). He graduated, cum laude, from the University of Missouri School of Law where he was a member of the Missouri Law Review and received the United Missouri Bank Award for Most Outstanding Work in Gift and Estate Taxation and Planning. He also holds a Ph.D. in consumer economics from the University of Missouri, where his dissertation was on charitable giving.

Dr. James has published research in over 40 different peer-reviewed scientific journals and has been quoted on charitable and financial issues in a variety of news sources including The Economist, The New York Times, The Wall Street Journal, CNN, MSNBC, CNBC, ABC News, U.S. News & World Report, USA Today, the Associated Press, Bloomberg News and the Chronicle of Philanthropy and his financial neuroimaging research was profiled in The Wall Street Journal’s Smart Money Magazine.

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